This is my afternoon live blogging at Web 2.0  expo in SF. Check out my morning web 2.0 session post too.

Here are the sessions I’m going and my notes:

Session: It’s the People, Stupid (Deborah Schultz and Brian Oberkirch)

I have to introduce Deborah a little more (I found her bio interesting)

An Internet-industry veteran and innovator, Deborah passionately believes in the power of technology to connect people, communities and business. She currently advises both start-ups and the Fortune 50 on the impact of social software on business strategy & customer relationships. She is also currently Procter & Gamble’s Strategic Adviser for Social Media and is developing a P&G Social Media Innovation Lab designed to actively explore and gain insights on the impact of the social web on business.

Previously, Deborah was Marketing Director at Six Apart, ran her own marketing consultancy firm, was a management consultant at AnswerThink and spent five years at Citibank where she developed many of the global bank’s first Internet initiatives. One of her proudest accomplishments was launching the Downtown Info Center, a lower Manhattan community center & online hub to revitalize lower Manhattan after the attacks of September 11th. Deborah is a graduate of Barnard College, Columbia University.

The former Manhattanite is now a tireless road warrior and can be found in SF, NYC, or Tel Aviv. But wherever she is, she’s always ‘connected’.

Interesting things from her passionate and very social/human speech:

• Break down the human factors in the social world: handshake, greeting, response, handoff, feedback, make me smarter about me

• How to bring these human factors to your web experience? Some examples are:

date stamp is a social contact (I’ll come back);

sign-in is a greeting (acknowledge me, e.g, Flickr greets people when they sign up);

give to get (make me smarter about me & you). e.g. http://www.dopplr.com/ tells where you traveled by presenting your foot prints in a nice way without you do much;

Handoff (did you know…)

Entertain me (in unusual way) e.g. etsy.com makes shopping human

meet others like you (wee this is fun) e.g. threadless

• Use “face” (image) when possible - to build human relations
• Use word differently - let people “heart” things, in stead of “favorite” (Etsy)

Tags: event, live blogging, Web 2.0, Web 2.0 Expo

Web 2.0 Expo is in SF this week. I’m attending the Thursday sessions. Of course, I’m live-blogging - my new favorite thing to do I’m planning to have two posts (morning and afternoon sessions)

As I’m writing, do come back to check out the news that I’m adding during the day.

Quick Social Check of Web 2.0 Expo (it’s kind of interesting):

Facebook Web 2.0 Expo page shows 360 attendees so far

LinkedIn Web 2.0 Expo page shows 532 attendees & 214 interested so far

Twitter Web 2.0 Expo page shows 10669 attendees

The day started with a 2-hour keynote session from 4 speakers:

How the Web Ate the Economy, and Why This Is Good for Everyone Douglas Rushoff (Author, “Get Back in the Box”)

The Year of the Mobile Computer: Mobile Computers as Personal (Mobile) Computers Anssi Vanjoki (Nokia)

A Conversation with Ellen Miller, (Sunlight Foundation)
Keynote, Kevin Lynch (Adobe Systems Incorporated)
A Conversation with Will Wright (Electronic Arts)

What impressed me the most is still the Nokia Morph Concept Phone Video introduced by Nokida Anssi Vanjoki. It’s simple so cool and so exciting:

Tags: live blogging, Web 2.0, Web 2.0 Expo