As an active online shopper, I found it interesting to see the overall consumer shopping trends:

• Overall, only 51% of consumers visited a department store this holiday season, compared with 73% who visited Wal-Mart
• nearly 25% of consumers reported that they visited Macy’s less in 2008 than 2007, while only 7% visited Macy’s more
• Nearly 20% of consumers spent more than a year ago, while 54% reported spending less
• For the first time in the nine-year history of the study, the primary driver was price over selection as the reason for why customers changed the store where they purchased
• For the first time in many years, Wal-Mart was more effective in attracting new customers than Target

More data points are from MarketingChart.com

Tags: consumer, shopping, trends

I shared my view of 2008 in my last blog entry. Now, here are some social media trends to watch in 2009:

Tags: Add new tag, social media, trends