The beauty of social media is that there are so many ways of doing it. To some people, this might sounds challenging, if it’s viewed as “too many things, where to start?”. If you look at from a different angel, it actually shows how social media is powerful, and can be very easy and simple at the same time. One example that I just saw while I was looking at my Facebook page:

• Target posted a simple feed to the fans “Targets want to hear what you think about our guys’ clothing selection” and there are 3 more detailed questions within the same feed.
• Within the first 12 hours of posting, it received over 250 Likes and 800 Comments!

two screenshots:

1, how this campaign shows up on my personal profile page:

2, all comments of Target wall:

Why this is so exciting:

• the cost is so low: it’s just a facebook feed. it’s so easy & quick to implement and doesn’t even require any money!
• the response is huge: look at the numbers of responses within the first 12 hours. Comparing with your traditional campaigns or research, how can you get feedback this quick?
• it’s a great way to get customer feedback: it’s almost like open ended questions. All the comments are from the Target fans and it’s great insight and valuable data!
• it’s a great way to keep the dialogue and build communities: traditional media and research won’t give user any chance to interact, but in this campaign, people can see each other’s comments - that’s the best way of building WOM

Conclusion: don’t be scared about social media. It can be simple and easy. The point is that you need to get started somewhere now!

Tags: Facebook, On the Web, Online Communities, research, social media, social network, Social network service, Twitter

You are what you clikced on, or, you are what sites you visited… this website discovery visualization tool tells you what other sites people also visited. It’s sort of like Linkedin for websites.

Below are some of my finding. Try it out youself

• Yelp’s site network: VirginAmerica is also connected with Yelp - my biggest surprise! Maybe VirginAmerica is targeting at all food networks for advertising purposes, because people use food sites especially when they are traveling? Interesting!

• Twitter’s site network: it’s all the tools that people use around twitter. The power of having API? Or a sign of improvement that Twitter needs?

• Difference between Facebook and Linkedin site networks:

It’s fun to play around with it. Try it yourself!

Tags: advertising, Application programming interface, linkedin, On the Web, Online Communities, social network, Twitter, website discovery, Yelp

Facebook is hot within consumers and it’s  becoming hot for businesses too! Looking at all different Facebook business pages, the ones that I think are the best so far are Zappos, Target & Britney Spears (yes, it is a business page!…too bad that Facebook don’t have celebrity specific pages).

I like these pages because they utilize the most of the key elements of what a business Facebook page could do in a meaningful way. To give you some ideas, below are several reasons why they are good:

Zappos’ page has Twitter information on the Wall page, which can be seen easily. I tried to find Twitter information for other business pages and most of the time, it’s not there:

Zappos’ Boxes page is integrated with Zappos’ blog RSS feeds:

Both Zappos’ photo & video pages have lots of recent entries. Same as Target & Britney Spears pages:

Target’s Vote page has a nice campaign:

Britney’s event page lets you reserve all the concerts & events right on the page:

Feel free to share what your favorite Facebook Business pages are

Tags: Britney Spears, Business, Facebook, google, On the Web, RSS, social media, target, Twitter, Zappo