Posts Tagged ‘advertising’

Linkedin for Web Sites: Find Out What Other Sites People Also Visited

June 1st, 2009 by Shuai | No Comments | Filed in market intelligence, social media, web in general, web marketing

You are what you clikced on, or, you are what sites you visited… this website discovery visualization tool tells you what other sites people also visited. It’s sort of like Linkedin for websites.

Below are some of my finding. Try it out youself :)

  • Yelp’s site network: VirginAmerica is also connected with Yelp - my biggest surprise! Maybe VirginAmerica is targeting at all food networks for advertising purposes, because people use food sites especially when they are traveling? Interesting!

  • Twitter’s site network: it’s all the tools that people use around twitter. The power of having API? Or a sign of improvement that Twitter needs? :)

  • Difference between Facebook and Linkedin site networks:

It’s fun to play around with it. Try it yourselfReblog this post [with Zemanta]!

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Online Advertising & Recession

August 7th, 2008 by Shuai | No Comments | Filed in market intelligence, web marketing

Online advertising is such a good industry to be in. Regardless the house market crisis, or the Internet bubble, online advertising is still showing strong growth rate year over year.

Jupiter’s forecast for 2008 US online display ad spending growth is 15% to 16%. Jupiter’s David Card, posted the Q2 scorecard:

- Google. Own sites up 42% to $3.5 billion. Network up 22% to $1.7 billion. International outgrew US and is over half of Google’s total for the first time.
- Yahoo. Own sites up 14% to $1 billion. Network down 4% to $570 million
- MSN. Up 18% to $618 million, but not all that growth is organic. Some of it’s from acquisitions. And it was Microsoft’s fiscal fourth quarter, so they had feet on the gas.
- AOL up 2% to $530 million (more detail after the earnings call). UPDATED AOL’s display ad sales on its own properties were down 14% to $191 million. Search was up 10% to $172 million and its third-party network up 15% to $167 million.
- Fox Interactive Media - which is mostly MySpace - up 23% to $225 million.

New York Times Digital was up 18%; Martha Stewart up 31%, Washington Post up 4% but display was up 11%. Disney and Viacom didn’t say much, so presumably they had some growth but not high double digits.

Cart’s original post

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