What Do Customers Expect From A Web Redeisgn - Thoughts from Mint.com Redesign

Mint.com has launched its new site redesign.

What do Mint’s customers expect from the redesign? I’m curious to know if Mint.com knows the answer (I hope they do ) I think it’s a good idea for anyone who has plan to do a redesign to get inputs from their customers directly. Post a question on your current site asking for visitor’s feedback “what do you expect from our redesign?”. Maybe you can give away a gift, maybe not. I am sure that you will get very valuable feedback and customer insights.

Some thoughts I have on Mint’s redesign. At the first glance, I don’t like the new site’s overall design approach (see screenshots below), because :

• it requires too many scroll downs across the site. I love the big fonts & images. But I don’t have the time & patience to scroll down several times just to read one page.
• the new lighter color scheme is too light. It’s not easy to read some words in both navigation and main body areas, because the text colors merged into the light background color.
• page layout is too lose. This is related to the first one. The space between sections can be much better managed.

One thing I do like is that the new site focuses more on explaining how/what Mint can do for you. It doesn’t matter how many features one product has. It only matters if one feature can really solve customer’s problem well. Unless marketers help customers understand what those features mean to customers, there are no good reasons to keep adding features for the sake of adding features.

Good luck to all web redesigners!

TechCrunch’s posting on Mint.com redesign

ReadWriteWeb’s posting on Mint.com redesign

homepage: after — before

Feature page: after — before

Tags: mint, mint.com, redesign, web design, web redesign