Weekly Wrap Up “Mobile Trends”: Mobile Entertainment, Mobile Banking, Mobile Gaming, Mobile News Consumption, iPhone Share

This is my weekly mobile wrap up around trends. You can find my weekly mobile wrap up around “thinking” in a separate post. You can also check out my ongoing mobile news & event updates from my Mobile page.

• Mobile Entertainment Forum (MEF), which recently released its top 10 list of mobile entertainment trends for 2009:

1. The ‘iPhone effect:’ Mobile applications have emerged as a new content category and the mobile internet will finally come of age.
2. Greater value and transparency for consumers will help sustain demand in 2009.
3. There will be some delay in the proliferation of mobile advertising.
4. Telcos will begin to act as enablers for the entertainment industry with services such as billing, authentication and zero-tariff data driving adoption.
5. Services that operate at a multi-platform level are on their way to becoming dominant.
6. There will be a rise in ringback tones.
7. Social networking will become an important driver of mobile entertainment consumption.
8. Mobile video will really take off in 2009.
9. Emerging world economies will become an increasingly important driver for global mobile entertainment.
10. The proliferation of touch-screen devices will continue to drive discoverability and content usage.

• Mobile Banking Users to Exceed 150M Worldwide by 2011:

Tags: iphone, Mobile advertising, Mobile Computing, Mobile Entertainment, Mobile phone, Mobile Web, Social network service, weekly wrap up, Wireless Data