Not So Social People Sitting In a Social Media Session (SES Conference)

I went to the annual SES in San Jose today. The sessions that I went were around Social Media topic. Most of the presentations were really high level (”this is important”, “A & B should be your top priorities”…blahblah). But I don’t see any good case studies or actual numbers to show what works or not. My assumption has to be that people are still trying to figure that out.

One thing that I did find interesting is how the audience in the Social session were not so social. Every one was sitting 3 feet away from each other. Every one was typing on laptop, text messing on phones, or writing notes. No one talked to each other before, during or after the session. Come, sit and go! Now, you wonder why a lot of marketers haven’t understood how social media / marketing works. Because most of marketers don’t understand the real value of social media & social network, or they understand it, but they don’t practice it.

If you want to run social media successefully, you have to first understand the power of it and enjoy the beauty of it. Otherwise, it is hard to bring it live.

Tags: ses, social, social media, social network