Archive for September, 2008

Which Ferrari style do you like?

September 29th, 2008 by Shuai | No Comments | Filed in design

I saw these V4 Frerrari concept pictures on one blog, and they keep coming back to my mind. Which style do you like? or which style you belong to?

The difference between these two styles can be seen not only on Ferrari, but also every where. Web design approach, communication style, fashion, archetec, food…

So, which style do you like? or which style you belong to?

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Project 10^100: Google is calling for ideas to help the world. How can you help?

September 29th, 2008 by Shuai | No Comments | Filed in inspiration

Help the world. Help the most people who need help. Reward the people who help others the most.

We all know these are the right and the great things to do. We do need to make efforts to make these good things happen in our real world. How big can you help?

Google is helping, regardless knowing the reason why they would do it. Google launched a site www.project10tothe100.com to ask for ideas that will help others. People post ideas; Google pick up 100 ideas for people to vote; people vote for the top 20 ideas from the 100; Google will give $10 million to each top 20 idea.

Here are the idea categories and criteria:

Categories:

  • Community: How can we help connect people, build communities and protect unique cultures?
  • Opportunity: How can we help people better provide for themselves and their families?
  • Energy: How can we help move the world toward safe, clean, inexpensive energy?
  • Environment: How can we help promote a cleaner and more sustainable global ecosystem?
  • Health: How can we help individuals lead longer, healthier lives?
  • Education: How can we help more people get more access to better education?
  • Shelter: How can we help ensure that everyone has a safe place to live?
  • Everything else: Sometimes the best ideas don’t fit into any category at all.

Criteria:

  • Reach: How many people would this idea affect?
  • Depth: How deeply are people impacted? How urgent is the need?
  • Attainability: Can this idea be implemented within a year or two?
  • Efficiency: How simple and cost-effective is your idea?
  • Longevity: How long will the idea’s impact last?

What and how can you help others by having good ideas?

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One More Movement from LinkedIn - To Launch Its Own Ad Network

September 24th, 2008 by Shuai | No Comments | Filed in social media, web marketing

Here I am - back from my crazy two weeks of working on one online application project. It feels so good to finally open a page and start writing :)

And the topic has to be LinkedIn again. They simply have a lot of news and interesting stuff to pay attention to. Now they plan to launch its own ad network. Here are my thoughts:

  • It is almost like a “why not” thing. The tricky part is the timing of getting ad network into its portofolio. Other social networks seem to do this in their early stages (MySpace, FaceBook…). LinkedIn takes a step by step approach, as they always do for their other features. They don’t push too many or too big things all at once. In stead, they chunk them out and digest piece by piece. This gives them time & resource to focus on and reduces the risk of getting wrong into any unclear directions.
  • Don’t worry about money. Money comes not because you open your wallet or you invite them to come. Money follows people, idea and real value. Adding advertising to monetize your product / site is important. But if you do that only for the sake of doing that, money usually doesn’t flow in. In stead, focus on the value you create and the people you serve, money usually flows in itself.

Here are two articles on LinkedIn’s ad network news: one is from TechCrunch; the other is from Hitwise.

Lastly, this slide shows the profile of LinkedIn users:

LinkedIn Demographic Data Jun08

View SlideShare presentation or Upload your own. (tags: linkedin social)

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How Web Is Changing Our Life - Correlation Between MySpace Traffic And Back To School Traffic

September 10th, 2008 by Shuai | No Comments | Filed in social media, web marketing

Hitwise pulled out one piece of data analysis that is really interesting. They put the traffic numbers of MySpace and Back to School / Education together. The table shows how web, especially social web, is changing our life, our kids’ life so much:

myspace-versus-education

myspace-versus-education

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A Good Presentation That Inspired Some Of My Design Thinking

September 3rd, 2008 by Shuai | No Comments | Filed in design

I have been thinking about “design concept” a lot recently. I ran into something interesting today, and it is one educational presentation “THIRST” that won SlideShare’s best presentation contest. I like the slides:

  • message is better delivered and remembered as a story: this presentation did what a story telling does
  • one image is worth thousands of words: utilizing image wisely grabs people’s eyes and make the story easy to be understood and memorized
  • make the connection between your message and the audience: people only are interested in the things that matter to “me”

When I went to the creator of this presentation’s website, I found one more interesting thing on their contact page. It’s pretty funny.

THIRST

View SlideShare presentation or Upload your own. (tags: design crisis)

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